HONE YOUR MESSAGE, FIND YOUR STORY HOOKS, & INSPIRE YOUR AUDIENCE
The Human & Great team has deep copywriting, messaging, marketing, and brand development experience across industries, from audience engagement strategy to high-performance press release distribution; magazine, brochure, and one-sheet design to share-worthy, reported, long-form sponsored content features.
We help our clients:
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build relationships with the media in a way traditional PR firms won't
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avoid the pitfalls of generative AI — leveraging AI tools like ChatGPT as efficiency drivers without letting them dilute your brand, cloud your messaging, or hurt trust with your customers
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market necessary products, share world-changing ideas, and make impactful announcements that inspire their communities
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find and hone the gripping and motivating story hooks and narratives where there were once only half-baked value props and piles of jargon.
Yayoi Kusama @ Cleveland Museum of Art. PHOTO: Hartford Gongaware
ALEXANDRA MARVAR
founder, lead writer
On site in Kyrgyzstan; photo by Cam McLeod
Alexandra Marvar is a working journalist who knows the media industry and the people who make its wheels turn. She's also a senior-level writer and content strategist with deep experience in multimedia storytelling, digital marketing and social strategy.
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Alex studied photojournalism and then kicked off her freelance career in media as a web producer at Vanity Fair in 2007. Since, she's created writing for agencies, brands and campaigns of all kinds, from Silicon Valley, to Wall Street, to Hollywood. ​As an editor and journalist, her bylines have appeared in WSJ Magazine, The New York Times, The Guardian, The Nation, Smithsonian Magazine, and many others.
She has completed digital marketing programs at Harvard Extension School for Continuing Education, Kellogg School of Business, and General Assembly. She has studied poetry at the elite Kenyon Writers Workshops under Pulitzer Prize winning poet Carl Phillips. She has given lectures on audience building and audience engagement at the Tribeca Film Festival, Toronto's Hot Docs festival, and many other film festivals across the U.S. and Canada. She has trained in AI via programs including the Thomson Foundation's "AI in the Newsroom."​​